VICTORIA O'DELL
 
 

Ain’t Misbehaving Pet Training

Web & Marketing Project Proposal

I put the following proposal together to fit your needs and budget. Let me know if you have any questions or concerns.

 

What to expect

During this phase you receive a package to review. After reviewing, there’s a 2 week period to agree on a package or make any package changes before getting started. All estimations are subject to change based on scope change.

 

Date
07/13/2017

 

Expires
07/27/2017

 
 

We want to

Create a New Website & marketing strategy to increase client leads for dog training.

 
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Package 2

Essential 

A website refresh and replatform. We’ll move your content over to a mobile friendly platform and reorganize your content. 

 

Web Assets

  • Up to 5 Images created or customized from the clients images and Istock
Note: Extra cost that might arise, such as custom artwork and fonts not included. Client will be notified before any purchases made. 

Analytics installation

  • Installation of Google Analytics and HotJar to examine user behavior using your site in the future.

Website Redesign & Replatform

  • Migrate current site and all pages and information to SquareSpace with customized code to include:
  • Content consultation and creation of new pages or web page sections.  
  • Optimized site to work both on mobile and desktop.
  • SquareSpace tutorial
Note: SquareSpace cost not included but you recieve special 20% one-time discount for purchasing an annual subscription through me. Estimated cost of$175 for first year subscription.

 

After Project Consultation

  • One 30 minute check-ins to go over any troubleshooting, questions, SquareSpace help, etc.  
     

    Essential Estimation

    $900 

     
     

    Package 1

    Optimize

    A full website redesign and brand optimization for the web. We’ll work to make sure your online presence is working to present your message and services in a clear and concise manner and get you the clients that you want. 

     

    Research & Discovery Session

    • We'll have a 1.5 Hour discovery and roadmapping session to better understand business pain points and start ideation on solutions for the web and beyond. 
    • We'll create a competitive analysis deck examining the competition and their visual and digital brand strategy  
    • We'll collaborate on a visual mood board
     

    Web Styleguide

    • You're receive a guide for font, color, patterns, and image use for future reference. 
    • Up to 10 Images created or customized from the clients images and Istock
    Note: Extra cost that might arise, such as custom artwork and fonts not included. Client will be notified before any purchases made. 

    Analytics installation

    • Installation of Google Analytics, Hotjar, and Fullstory to examine user behavior using your site.
    • You'll be provided with some practices for keeping up with and understanding your analytics.

    MailChimp Setup & Integration

    • Set up newsletter sign up and integrations. Includes 2 MailChimp template design MailChimp tutorial 
    Note: MailChimp is free for up to 2,000 subscribers.

      Website Redesign & Replatform

      • Migrate current site and all pages and information to SquareSpace with customized code to include:
      • Content consultation and creation  
      • Optimized site to work both on mobile and desktop.
      • SquareSpace tutorial
      Note: SquareSpace cost not included but you recieve special 20% one-time discount for purchasing an annual subscription through me. Estimated cost of$175 for first year subscription.

       

      After Project Consultation

      • Two 30 minute check-ins to go over any troubleshooting, questions, SquareSpace help, etc.  
         

        Optimization Estimation

        $1,500 

         
         

        What’s Next?

        After reviewing the package we’ll meet in-person or via web to discuss and negotiate the perfect package for your budget and timeline before moving forward. 

         

        Package Summary


        Package 1

        Optimize
        $1,500

        Package 2

        Essential
        $900

         
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