VICTORIA O'DELL
VICTORIA O'DELL
I believe in good design & good people
 
 

Dask

Dask is a fast & flexible open source parallel computing library for Python that is being incubated by Anaconda, Inc.

 

 
 
dask-banner.png
 

Dask was growing in popularity but didn't have imagery for developers and fans to rally around. I worked with the project leads to gather insights and guide them to a graphic solution. In the end we created a logo to help promote interest and market the new technology.

My Role

Designer
2016

 

Ideation & Exploration 

After meeting with the maintainers of Dask, researching the software and its capabilities, and collecting inspiration on Pinterest, I started to sketch iterations for a potential solutions.

Key words for brainstroming included: fast, flexible, & parallel. Being software, Dask didn't have much visual imagery associated with it. A lot of abstractions based on metaphors of Dask's flexibility and swiftness were explored.  

Key words for brainstroming included: fast, flexible, & parallel. Being software, Dask didn't have much visual imagery associated with it. A lot of abstractions based on metaphors of Dask's flexibility and swiftness were explored.

 

 

Digital Iteration

After going through sketches and critique with the project maintainers and peer designers, two directions were further explored and made into higher fidelity illustrations for review.

 

 

Refining

Once an iteration was chosen by the community and maintainers, the mark was further refined with feedback from peers and with scalability and clarity in mind.

 

 

The mark was based on the idea of 2 plains converging to completion and moving forward.Exo was chosen as the font since its bolder weight suggested power and it's unique 'S' is dynamic.

The mark was based on the idea of 2 plains converging to completion and moving forward.Exo was chosen as the font since its bolder weight suggested power and it's unique 'S' is dynamic.

 

Debut

The Dask logo made it's debut with the Dask 0.10.0 release.

 

 

VIEW ANOTHER WORK PAGE

 

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