VICTORIA O'DELL
VICTORIA O'DELL
I believe in good design & good people
 
 

5 Gyres

5 Gyres is a non-profit with aims to help stop the pollution in the five Oceanic Gyres

 

 
 
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The non-profit focuses on outreach, education, and activism with particular interest in stopping plastic pollution. Their previous site was difficult to navigate and their brand lacked energy with many muted colors. I created concept work to include a logo and web wireframes.

My Role

Student Designer
2015

 

Branding

Oceanic colors are both calm and refreshing. A punch of orange is inlcuded for call to actions. Bold and clean type provides clarity, reassurance, and gives a confident and urgent voice to the brand.

5gyres_style.png
 

Application

It was important that 5Gyres be bold and memorable. The mark I created refrences the cyclical nature of water, recycling, and doing good. It also refrences the vortex like shape of the oceans gyres.

 

5gyres_shirt.gif
 

Site Design

5gyres_mockup.png

High fidelity compositions of what a new 5 Gyres website might look like.  

 

5gyres_wireframes.png
 

VIEW ANOTHER WORK PAGE

 

Yogurt in loveOpen AustinTexas Freedom Network ● Planned Parenthood Texas VotesDask ● 5 Gyres